Независимые
программные системы
/

CASE / 002

NELVYX

Advertising,
redefined.

A modern advertising infrastructure for a more open, effective and intelligent internet.

Year
2024
Category
Advertising Infrastructure
Status
Live
Platforms
Web · iOS · Android
NELVYX campaign dashboard in perspective against a sunlit concrete wall and mountain landscape
01Overview

Building the next generation of advertising infrastructure.

NELVYX is a full-stack advertising platform designed for a more open and effective internet. It unifies campaign management, audience intelligence and creative optimization in a single, modern system.

BETTER TOOLS
FOR A HEALTHIER
INTERNET.
02The challenge

A fragmented and outdated ecosystem.

Digital advertising is powerful, but also fragmented, opaque and increasingly complex. Teams struggle with disconnected tools, limited transparency and inefficient workflows.

03Our solution

A unified, intelligent platform.

NELVYX brings together campaign management, real-time analytics, audience tools and creative optimization in one seamless system, designed for transparency, control and measurable results.

04Impact

More effective advertising for a more open internet.

By simplifying complexity and putting better tools in the hands of creators, brands and publishers, NELVYX helps build a healthier, more sustainable digital ecosystem.

05Key features
Modular by design
Audience SegmentsTotal: 4.71M
High intent2.4M
Lookalike 1%1.1M
Retargeting892K
Custom segment320K
Predictive scoring: Active98.2% accuracy
01Audience intelligence

Build and activate high-value audiences with advanced segmentation and predictive models.

Creative VariantsAI-Assisted
Golden Sunset Horizon
CTR: 3.4%Best Performing
Golden Sunset Horizon
Multi-variant automated deployment
Automatic dynamic testing3 variants live
02Creative optimization

AI-assisted creative tools to test, iterate and scale what performs best.

Performance
1.4MApr 18, 2024
Mar 1Mar 15Apr 1Apr 15May 1
Updated 3 mins ago+18.4% WoW
03Real-time analytics

Get clear, actionable insights with beautiful, real-time reporting across every channel.

Rule Automation3 Rules Active
When CPA exceeds $45Action: Pause campaign
When CTR drops below 1.2%Action: Rotate creatives
Budget scaling on +20% ROASAction: Increase +15%
Safety circuit breakers: EnabledZero Overspend
04Automation & control

Automate routine work and keep full control with flexible rules and workflows.

06Product showcase

A closer look
at the platform.

A clean, powerful interface designed for focus, speed and clarity.

01 / 04
$
Live Preview
Discover wider horizons background
ASPONSORED

Discover wider horizons.

Your next adventure is closer than you think. Experience intelligent exploration.

Synchronized dynamic preview100% Validated
07Results & tech
12.4MTotal impressions↑ 24%
2.1%Click-through rate↑ 0.8%
48.9KConversions↑ 32%
-40%Cost per acquisition↓ 40%
Tech stack
A⚛☁▤◇
Timeline
DiscoveryJan 2024DevelopmentFeb – Apr 2024LaunchMay 2024OngoingContinuous
08Next case
LET'S BUILD
WHAT'S NEXT.
Independent software systems
for a more intelligent tomorrow.

More case studies.

Explore more independent projects at the intersection of technology, design and human possibility.