From lead to deal — in one digital operating loop.
Vykuplu-24 is an urgent car buyout service for the Nizhny Novgorod and Vladimir regions. The public experience converts traffic into leads, while a custom admin layer connects applications, completed cases, cars, reviews and site settings.
The customer journey is designed around one goal: move a lead to a deal fast.
Public forms are protected with Yandex SmartCaptcha, data is validated server-side and uploaded images are optimized to WebP.
One interface for very different vehicle scenarios.
Geography is part of the product, not a footer note.
The regional proposition is visible throughout the experience: Nizhny Novgorod, Dzerzhinsk, Bor, Kstovo, Arzamas, Vladimir, Kovrov and Murom define a clear service area.
A public website with its own operating surface.
Capture and process inbound valuation requests.
SEO is embedded in the page architecture.
Canonical URLs, Open Graph, Twitter Cards, JSON-LD, sitemap, robots, IndexNow and llms.txt are treated as product infrastructure. Local search intent is connected to trust blocks, FAQ, reviews and real cases.
A compact stack with clear responsibility boundaries.
Alembic migrations, non-root Docker runtime, persistent media/data volumes, smoke + CRUD tests, PBKDF2-SHA256, signed HttpOnly sessions and safe file handling.